Digital Marketing For Businesses and Political Campaigns – The New Direction
As political parties gear up for their campaigns towards next year’s general elections, there is no doubt that party strategists are developing ideas and will tap into new advertising and marketing tools of their colleagues in business to reach the electorate from whom they expect votes.
Several of the party strategists know that they need to hone their skills just like the professionals in the business world who have had to cope with situations where there is cut-throat competition, and they have had to use new advertising techniques as crucial tools to promote their companies, products and services. Some of these marketing techniques are those that allow customers and the general public at large to get acquainted with the products and services in the market and to avail themselves of the opportunity to make the right choices.
As the professionals in almost all industries have been coming up with innovative advertising strategies to expand their businesses and promote their services to the masses, so also do politicians and their parties need to do the same. They have therefore been using every opportunity to acquire Digital Marketing skills which are critical not only for digital marketing professionals but for anyone running businesses and other activities with an online presence.
As election campaign is starting, billions of dollars have been budgeted for campaigns, and a large chunk of that budget will go into digital campaign, hence Digital Marketing skills is in high demand across the country.
The global digital marketing assiduity is worth over $80 billion, and is set to grow by over 21% between 2022 and 2027.
With the rise of areas such as e-commerce, social media, and web analytics, digital marketing comes in huge demand by so many companies around the world because the way goods and services are sold has changed dramatically, and it continues to develop at a fast pace.
Taking a course in digital marketing lets professionals explore some of these new and established areas to make a fresh career or add to their old one.
The scalable and measurable nature of digital marketing has meant that businesses can justify their spend because the impact is clearer than with some other traditional marketing techniques.
Several organisations and companies have been organizing courses and programmes to empower such marketing professionals and political strategists in the new way to reach their targets.
One of such programmes has been packaged by the Institute of Sales & Marketing Management of Nigeria (ISMMN), in collaboration with Datalex Media, a digital marketing company in Lagos who are inviting interested professionals to attend their Digital Marketing Masterclass Training. The programme offers an opportunity for a Diploma Certification in Digital Marketing which is recognized globally.
ISMMN was established in 1996, in recognition of the need for a more purposeful integrated Sales and Marketing Management professional body in Nigeria. ISMMN was certified, recognized and legalized by an Act of 2007 and it is the only integrated Institute of Sales and Marketing Management professionals in the country, offering National Qualification Framework (NQF) on Sales and Marketing Management, which is necessary for accreditations.
The Course Module for the Masterclass includes:
- Market Research. Ask 3 simple questions to validate your business idea.
- Build a world-class website in 1 hour without any coding.
- Email Marketing. Build a mailing list of 1000 people in 30 days from scratch.
- Copywriting. Writesales pages that make the cash register ring!
- SEO (Search Engine Optimisation). Get free traffic to your website with SEO.
- YouTube Marketing. Drive traffic & sales with simple “how to” videos.
- Social Media Marketing (Instagram, Facebook, Twitter).
- Google Adwords. Avoid common mistakes and set up profitable campaigns first time.
- Facebook Ads. Make money with Facebook Ads without spending a fortune.
- Google Analytics. Improve your marketing with Google Analytics data.
Course Duration: 4 Weekends (Saturdays Only)
Dates: 8th, 15th, 22nd and 29th October, 2022
Course Fee: ₦100, 000. Early Birds, N60,000 (40% Discount)
Venue: Yaba, Lagos. And Online.
Certification: Diploma Certificate in Digital Marketing
By the end of this course, participants will be able to confidently implement marketing strategies across the major online marketing channels.
Call: 08125312182, 07030097972.
Digital Marketing
